Realistic Projects Are Key To Funding Success

Finding a funding opportunity is exciting, and triggering mental cartwheels at the prospect of having some extra funds to do the important work that you do. However, in that pursuit, it is all too easy for sound judgment to take a back seat to enthusiasm. 

In their attempts to secure funding, organizations will frequently either propose to do far too much for the amount available or apply for far more than is required with a proposed project or service that is beyond their ability to deliver—thinking they'll "figure it out" if they get the money! 

Both approaches are ill-advised; instead, ensure that your proposed project is realistic and within your human resources and financial capacity to successfully deliver.  Here are some things to "check" to ensure that your project is feasible and that you are setting yourself up for success:

  • Funding is usually granted for a specific amount of money and within a specific time frame. Consider your project activities carefully. Is it truly possible to complete those activities within the timeframe? Will you be able to adhere to the project timelines you've proposed? Is it clear that the activities will help you achieve your objectives and outcomes? Are there missing activities that will make it hard to deliver your project or activities that aren’t relevant?

  • Avoid the temptation to design your project to meet as many outcomes as the funder lists. It is preferable for a project to focus on a few outcomes and deliver on them successfully, rather than broadening the scope to cover everything poorly. If the evaluation criteria include measuring multiple outcomes and your project does not address those without getting creative, the fund may be asking for more than you can deliver.

  • Is the budget reasonable and does it accurately account for all the project activities? Proposing budgets that either under or overestimate project expenses is a quick way to eliminate yourself from the pool of successful applicants. Make sure you ask for what is needed and provide a clear, detailed description to justify the expense.

  • When selecting successful applicants, funders consider risk: successfully delivering on projects on time, on budget, and with successful outcomes will, in fact, build your capacity and provide evidence of your organization's ability to deliver for future applications.

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