Strengthening Your Statement of Need

A compelling needs statement goes beyond data—it tells a story that inspires action and clearly explains why your program or services are necessary. It should define the community you serve, use up-to-date, cited qualitative and quantitative data to support your case, and explain the root causes of the issue. By connecting logic with emotion, it should illustrate the impact, highlight the urgency of the problem, and demonstrate the effectiveness of your proposed solution.

Use these guiding questions to strengthen your needs statement:

Define the Community Served

Who benefits from this project? Provide demographic details (e.g., age, income, education, geography) and clarify if they are underserved, marginalized, or at risk.

Describe the Challenges Faced

What barriers do they encounter (e.g., food or housing insecurity, health disparities, limited access to services or employment)? Use testimonials or case studies to illustrate impact.

Use Relevant, Local Data

Incorporate recent statistics from credible sources (e.g., government reports, academic studies). Compare local data to regional or national trends. Include qualitative insights from community surveys or focus groups if available.

Explain Root Causes

What systemic or historical factors contribute to the problem (e.g., policy shifts, economic downturns, discrimination)? Show your organization’s understanding and approach, backed by evidence. For example: “Trauma-informed programming creates safe spaces for healing, addressing root causes of trauma, and empowering individuals to build healthier, non-violent relationships).

Make the Narrative Compelling

Use strong, active language to emphasize the stakes. For example: “Without funding, 300 families will lose access to vital mental health services—your support ensures they receive the care they need to thrive.”

Final Check

Ask someone unfamiliar with the project to review your statement. If they aren’t compelled, refine your message for clarity and impact.